Meet the key team


Mark Newell - Digital Director, Biscuit
Mark Newell - BISCUIT®

Bachelor of Art, Deakin University
Drawing on more than 22 years in the industry, with much of that time spent working as lead Theme Park digital expert and visual concept artist, Mark is unashamedly passionate in his approach to responsive, commercially-savvy creative results, be it concept design, digital rendering, website UI design & development, animation, virtual reality or augmented reality technology.

An early adopter of web technologies, Mark was developing online solutions before most of us cottoned on to the power of the Internet.

Prior to forming Biscuit Mark was Creative Director for Asia Online. He thrives in the technology-driven disciplines of web strategy, digital, 360 video, SEO, online marketing strategies, 3D modelling/ character development (3D M&M's Character development for packaging), digital illustration, video editing, Apps and VR + AR techs. Mark thrives on new methods, tools and anything technology and offers the most cutting edge solutions to his clients.

He is equally at home with traditional art and design crafts such as illustration, oil painting, sculpting (clay) character illustration, theme park visualisation & park map illustration and loves the challenge of integrating these into high-personality, effective, contemporary visual solutions.

Mark has worked with: Mars Confectionery, Sinapore Airlines, ALF, Funfields, Mitsubishi Motors, Macquarie Bank, Xerox, Adventure Park, Sydney Olympic Park, Fairy Park and Europcar.
Mark’s reputation for high-quality cutting edge technology work spans peers, clients and the broader design industry.

Funfields Website - CSS Design Awards
Adventure Park  - (WWA) Website Awards 
Sparky the Shark  - Australian App Awards Finalist
"Out of Time" Stop-motion Short Film- Sydney World Film Festival Award Nominee
"Out of Time" Stop-motion Short Film - Melbourne Indie Film Festival - Animation Award Nominee

Paula Mantle - Creative Director, Biscuit
Paula Mantle - BISCUIT®
Creative Director

Bachelor of Design in Graphic Design
Swinburne School of Design
Adv. Cert. Art and Design, RMIT
With 18 years experience Paula is a design purist focused on creating effective, distinctive visual solutions having learnt her craft through one of Australia’s most prestigious design faculties. It’s easy to say you’re a “people person” but Paula lives it … she fosters strong client relationships and fully commits to delivering a hands-on approach to every project aspect.

Paula lists her specialties as: creating strong customer connections through advertising, branding, typography, social media, design, online engagement strategies and print based applications and logo marks.

Her brand lineup includes: Bendigo Bank, Macquarie Bank, Visy Board, U-Vet Werribee Animal Hospital (University of Melbourne), Funfields, Adventure Park, Barwon Health Foundation, Fisheries Vic, Deakin Uni, Fairy Park, Guymer Bailey Architects and Dodo.

Coming from a commercial design background, Paula honed her skills in the corporate world of design before taking on themepark brand trasformations and hasn’t looked back, with her passion for the entertainment, themepark and tourism industry growing with each project.

Over the last 12 years Paula has helped transform three themepark brands Adventure Park, Fairy Park and Funfields creating logo marks, marketing, social media, customer experience design and creative direction for brand roll out, digital solutions and traditional print based design.

With thought-provoking design as her professional hallmark, Paula truly understands how to use visual impact to promote business, build brand awareness and inspire customer action/loyalty.

Funfields Website - Finalist CSS Design Awards Adventure Park - Winner (WWA) Website Awards Adventure Park - Winner (WWA) Marketing Awards
Mark Shaw - Director, Shaw Thing Consulting

Mark's passion lies in the satisfaction of seeing people having amazing times and truly believes in the power of creating magical memories for all. This ethos applies to all elements of attraction experiences from attractions to food and drinks and the customer service experience.

His commercial mindset works in concert with a passion for delivering a consistently high-quality standard of product & customer service experience. As a senior manager with Merlin Ents. (now the second largest attractions group in the world), Mark was part of the executive team overseeing 2 Theme Parks (2.6m attendees per annum) & took Thorpe Park from a business in decline with just 880,000 p.a. attendances to over 1.3 m. in just 3 years, now achieving close to 2 m. visits per annum.

From Nov 2010 to Dec 2016 Mark was the CEO of award winning WA Theme Park "Adventure World". During this period the business saw strong growth through excellence of service/product & a targeted marketing strategy, resulting in a doubling of attendances & the highest Trip Advisor rating of any major theme park/amusement park or water park in Australia.

Mark has worked in the UK, USA and Australia and has benchmarked well over 80 Parks during his career. Mark holds an MBA with a services marketing focus, is a fellow of both the Australian Institute of Management and the International institute of Directors and Managers and has held a number of board positions related to Tourism marketing and Training.

He is also an AIM mentor, Victoria Tourism Industry Council Awards Judge and keynote speaker as well as having so far raised over $37,000 for the homeless as a participant in the annual Vinnies CEO Sleepout.

Adventure World: Hall of Fame inductee
Adventure World: Winners- Excellence Customer Service
Adventure World: Finalist- Major Attraction
Adventure World- Kraken water slide
Adventure World: Customer Service Awards
Adventure World: Perth Airport WA Tourism Awards
Adventure World: Abyss Marketing awards & International Marketing award for best TVC "World Water Parks " Magazine